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Telli Competitive Advantage

More than just a directory - A Comprehensive Online Information Center

Address: PO Box 1088
Tiburon/Belvedere, CA 94920
Phone: 415-435-1280

TELLI'S COMPETITIVE ADVANTAGE
See Telli Executive Summary at www.telli.com/summary

 

Each Telli Local Online Service is locally managed and provides an online information portal that enhances all forms of local media advertising with comprehensive information on businesses, community organizations, agents, and providers of local services working from cell phones, and includes entertainment promotions, movie schedules, and event announcements.

 

A Telli Local Online Service is a one-stop center of local information and commerce available through computers and mobile devices for people to communicate and find specific products and services without having to sift through large amounts of irrelevant global information.

A Telli local information site different from other Internet sites and search engines.

  • A Telli local information site is a multi-level Internet search site focusing on local content to serve the people and businesses in the communities of a specific geographic area.

  • As well as listings with extensive micro-details on all businesses in the area, a Telli site contains movie schedules, reviews, classifieds, coupons, and current information on community events, activities, lectures, classes, theatre productions, and the arts.

  • Telli’s simple and secure listing tools, allow people in a community to enter and update their own basic listings and TelliPages of limited promotional information on a Telli local site themselves, at no charge.

  • For a small monthly subscription fee, people can highlight their businesses, products, and services on a Telli local site’s affordable Advertising Platform using Telli’s do-it-yourself advertising and design tools to create and update colorful web TelliPages to promote their products and services throughout their community and on the Internet.

  • Local operators, who live in the areas that their sites cover, manage their sites using the simple Telli Administrator software program. They provide personal advertising and design support to subscribers while managing, modifying, and maintaining their local online sites remotely on their computers or laptops at a secure Telli Internet URL Site Address.

Information can be found on a Telli local information site that may not be available elsewhere.

  • Information on a wide range of specific services is available through Telli's extensive 3,400 micro-categories.

    (e.g. local restaurants with event rooms, beauty salons offering Japanese thermal hair straightening, Trichotillomania therapists, food truck owners, apartment hotels, in home cooking caterers, unique wedding ceremony locations, African dance classes, etc.)

  • Information on people or organizations not listed in the Yellow Pages or any other local directories who operate service businesses from their homes or exclusively through cell phones.

  • Details on people working under the umbrella of larger organizations whose listing information, skills, and personal services are not listed independently.

    (e.g. hairdressers in hair salons, attorneys in law firms, doctors in medical centers, real estate and insurance agents, etc.)

Telli has competition.

Many of Telli’s features can be found on national online networks like

  • Google’s Search Engine,

  • Yelp (pages of consumer reviews at www.yelp.com),

  • Facebook (social networking pages at www.facebook.com),

  • Linkedin (professional networking pages at www.linkedin.com),

  • Groupon (pages of discount coupons at www.groupon.com),

  • Twitter (a limited social announcement site at www.twitter.com that allows business and others to send short pieces of information (Tweets of 140 characters) to their followers,

  • YellowPages.com (a national directory of business listings at www.yp.com), and

  • Local.Com (a directory of limited business listings at www.local.com).

However....

Telli stands out over the competition.

In addition to having the entire social and business networking features of the above companies combined, Telli one-stop local information sites:

  • focus exclusively on the detailed and extensive current information of individual communities,

  • are managed by local operators who provide personal hands-on assistance and advertising support at subscriber’s places of business,

  • are more comprehensive and up-to-date,
    • The Telli system automatically creates a free basic web page for all listings in the area to provide people with an instant overview of the specific products and services offered by each business and organization in their community.

    • Global search engines or local directories do not have a physical presence in the area, are usually not up to date, and offer listings with only names, addresses, website links (if a business has one), and only land-line phone numbers.

  • display enhanced listing content through inexpensive do-it-yourself colorful web TelliPages that subscribers can be create and constantly update instantly without any programming or website design skills,

  • are an easy and quick way for people to communicate and find all forms of local information, events and activities, without having to sift through large amounts of irrelevant global information,

  • offer micro-category and multi-dimensional search, powered by a combination of keyword search, menu search, and simple micro-category click-through filtering systems, and

  • provide a variable search system. People can choose an array of micro-categories to create a unique page of information adhering to multiple variables assembled from their own criteria. (e.g. Telli users can display a list of seafood restaurants close to shopping that offer fish and chips, outdoor dining with a view, a full bar, are child-friendly, and serve hamburgers – in less than 60 seconds on Telli Marin.)

Telli sites offer its advertisers exposure through the Telli Advertising Platform that they can't get elsewhere.

  • Telli gives its advertisers a predominant promotional position in the Telli local search results, frequently displays their listings on the Telli home page, and places them at the top of their category lists.
  • Advertisers receive predominant exposure on the major search engines..
    • Google and the major search engines access Telli Marin over 500,000 times a month to copy Telli listings on their sites and display links that send people to Telli.

    • Telli local listings appear at the top or near the top on most major search engines for Marin information. (See, Marin Doctors, Marin Dentists, Marin Hair Salons, Marin Massage, Marin Contractors, Marin Furniture Stores, Marin Sporting Goods, Marin Tax Consultants, etc.)

  • People in Marin County (100,000 households) view thousands of listings every day in Telli Marin. No other local Internet advertising platform comes close to providing as many viewers.

  • The ability to display inexpensive do-it-yourself TelliPages of information that are more effective than websites. (See graph below.)

Internet issues that Guinness addresses with Telli Systems, Products, and Tools.

  • Surveys report that 96 percent of consumers use the Internet to find products, services, and activities before actually buying. Moreover, they complete 90 percent of their purchases at local establishments.

  • Internet advertising revenues in the United States totaled $36.6 billion in 2012 and local online advertising revenues represented over 50 percent of the total Internet advertising market.

  • Despite the demand for information online, more than 36 percent of the 23 million small businesses in the United States don’t have websites.

  • Most information on the Internet is about businesses and individuals who maintain and promote their own websites.

  • Establishing and maintaining websites is expensive, time-consuming, and beyond the budgets and expertise of most small businesses.

  • Search engine sites don’t offer personalized local Internet marketing assistance and web-design services and approximately 50 percent of small businesses report that the Internet advertising telemarketers who do call them don’t know their communities and fail to understand their business or their needs.

  • Even small businesses with websites report that using the major search engines to promote their sites is expensive and ineffective in attracting customers. They find that the sites don’t focus adequately on their communities or offer a wide enough choice of search engine categories to allow consumers to target their specific products and services.

  • Most Internet search engine sites and local online directories provide only landline telephone listings, addresses and only sometimes, links to websites.

  • It is almost impossible to find businesses or providers of local services that operate exclusively from cell phones.

  • Viewing websites is time consuming and most users limit the number of websites they visit, thus limiting their ability to target specific information and therefore, reducing the value of websites.